About Us
This is OUTBACK beach.
Born from a love of the Australian lifestyle, OUTBACK beach is about enjoying the best of both worlds - from the wide-open spaces of the outback to the sand, surf and laid-back attitude of the coast.
Because Australia isn’t just one lifestyle.
It’s beach days and road trips. Backyard barbies and weekends away. Early mornings, late sunsets, good mates and not taking yourself too seriously.
That’s OUTBACK beach.
We’re an Australian lifestyle brand creating casual clothing and accessories designed for people who’d rather be comfortable, have a laugh and enjoy where the day takes them.
From the Outback to the Beach
Our name says a lot about who we are.
OUTBACK represents adventure, freedom, resilience and the unmistakable character of Australia.
beach represents relaxation, sunshine, summer, mates and the easy-going coastal lifestyle Australians love.
Bring the two together and you get OUTBACK beach - a brand inspired by the Australian way of life.
Made to Be Worn
We believe good casual clothing doesn’t need to be complicated.
Our range of tees, singlets, hoodies and accessories is designed to be easy to wear, comfortable and full of personality.
Whether you’re heading to the beach, firing up the barbecue, travelling around Australia, catching up with mates or simply kicking back for the weekend, OUTBACK beach is designed to fit right in.
No fuss.
No pretending.
Just comfortable gear with a distinctly Australian attitude.
More Than a Logo
We’re building OUTBACK beach to be more than a name printed on a shirt.
It’s a lifestyle.
It’s that feeling when the working week is finished and the weekend starts.
It’s throwing a bag in the car and heading somewhere.
It’s sunshine, salt air, open roads and cold drinks.
It’s having a laugh with your mates.
And it’s being proudly Australian without having to shout about it.
Our Style
You’ll find a mixture of classic OUTBACK beach branded clothing, relaxed everyday essentials and designs that don’t take themselves too seriously.
Some are simple.
Some are colourful.
Some might get a second look.
And some will hopefully make someone laugh.
That’s exactly how we like it.
Australian at Heart
OUTBACK beach is an Australian-owned brand with a simple ambition:
Create great casual gear that people genuinely enjoy wearing.
We’re still growing, we’re still creating and there is plenty more to come.
So whether you’re from the coast, the country, the city — or somewhere in between — you’re welcome.
OUTBACK beach
Outback attitude. Beach state of mind.